Translating Everyday Life into Music — CM Song for Cho-Pro

Based in Nagasaki, Cho-Pro supports everyday life through essential services such as gas and electricity.
For their television commercial, I composed the tie-in song “Because You Were There.”

The song was written and composed by Taro Ishida, featuring vocalist Manami Kakudo.

From Corporate Message to Lived Experience

In the initial discussions, the shared idea was clear:
rather than directly communicating a corporate message, the music should express the everyday lives of people in Nagasaki — and the flow of time that runs through those lives.

Because Cho-Pro provides energy that people depend on daily, the emphasis was placed not on impact or spectacle, but on warmth, trust, and a sense of quiet presence that feels natural rather than imposed.

Instead of describing specific products or services, the song was structured around universal sensations:
being close to someone, and living in a particular place.
The aim was to create music that could gently overlap with each listener’s own memories and landscapes.

Music That Exists Beyond Advertising

The piece was designed to function not only as a commercial soundtrack, but also as a standalone song.

As a result, the music was broadcast as part of the CM and also released on streaming platforms such as Spotify and Apple Music, allowing the company’s values to be conveyed not through explanation, but through feeling.

This project represents an approach to advertising music that prioritizes experience over description — translating a brand’s attitude and worldview into sound.

At Drifter, we work with clients to consider what should remain in the listener’s memory, even within short commercial formats, and aim to create music that continues to be heard long after the campaign ends.